Business Website Design for Bangkok

The company I work for is trying to expand into Thailand and in particular we want to capture some of the market in Bangkok, because we have identified it as potentially being a great place for us to do business int he future, and we think that we would be able to get a lot of customers. But first we want to hire a company for website design in Bangkok in order to make a new website for us. The new website is going to be specific to Thailand, and Bangkok more specifically, and it is going to be separate from our main website. Although we will want to have it linked to the main websites in a number of ways.

We have decided that the separate website is the best option for us, and it will help us to connect more directly with this potential customer base. Continue reading

The trick is to buy active Instagram followers to boost the effectiveness of your marketing campaign!

Getting Started With Search Engine Optimisation (SEO) in Private Healthcare Practice

What is SEO?

“Search Engine Optimisation” or “SEO” refers to the process of improving how your website appears in “organic” results of search engines such as Google or Bing. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages. As the algorithms that determine the order of results are subject to tweaks and improvements, SEO habits themselves are constantly changing.
SEO is considered to be a bit of a “black-art”, with large numbers of companies offering their services at a premium. Whilst the concept of “doing it yourself” may seem daunting, keeping in mind the key best-practice concepts will ensure that you and your website are well-positioned to target a wide and suitable audience.

Keyword-Rich Content

One of the key strategies employed by the “spiders” that search engines sent out to crawl your websites is identifying the actual copy written on the page and the repetition of key words and phrases. As a result, you will need to consider the search-habits of your target audience, and ensure that the terms they would use to find your practice are reflected on your pages. For example, if you offer “physiotherapy” services, you may wish to focus on similar words people may search for, such as “massage”, or specific problems such as “lower back pain”. Remember that text included in images cannot by crawled by spiders, so you may wish to revisit the design of some of your pages.

An additional tool for identifying your keywords is using Google AdWords Keyword Finder, that whilst intended for paid advertising campaigns can help to show you the competitiveness of keywords and their search frequency. Once you have identified your keywords, ensure that they appear in the body of your pages and in the “meta data” of your page, unseen information that gives the spiders fundamental information about your page. This can either be done by yourself with a little knowledge of HTML and access to your server, or can be done by your web designer.

Linking

“PageRank” is a number out of 10 given to your website based on inbound and outbound links which helps search engines to verify how “trustworthy” your site is seen to be. Linking between sites allows “link juice” to be carried through, so if your site it linked to by a site with a good PageRank, link juice will be carried forward to your site, improving it’s PageRank. Whilst you can often not control the inbound links to your site (and Google disapproves of link farms or other artificial linking means), there are some steps that can be taken. Ensure that your site is linked to from your social media pages, and attempt to get listed on free open directories such as DMOZ or professional bodies associated with your specialty.

Outbound links are also important to consider, so wherever you mention a site or a source, make sure these include a reference and a hyperlink. Making sure that your site is linked internally is also important as it will increase the time spent on your site by the spiders. You may wish to revisit your menu structure or implement a “quick links” footer which ensure that all your pages have a link to all other pages on your site.

In order to determine the PageRank of your site, you can download some handy plugins for your browser such as PageRank Status for Chrome.

Fluid Content

The rate at which search engine spiders crawl your site can be determined by how frequently the content of your pages change. With this in mind, you may want to create a monthly task to change text, images or add or remove pages to ensure that your content is up to date.

Keeping Up to Date With SEO

Whilst we have only touched on the basics of SEO, you may wish to further your learning. There are a number of online tools that you can use to improve your knowledge, such as Google’s Webmaster Academy. Matt Cutts, Head of the Google Webspam team, also documents changes to the Google algorithm and new SEO tactics on his blog. Getting to grips with the basics of HTML may also further enhance your understanding of SEO and give you the ability to quickly implement changes for yourself.

20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

“The question isn’t who is going to let me; it’s who is going to stop me.”

Humans without ambition – Goodbye and Goodluck!

I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘Ƨrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.

Know the dynamics of the entire marketing funnel, like the back of your hand.

Read ahead. May the Force be with you.

1. NeilPatel.com

Specialization: Thought leadership

Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.

Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.

Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.

This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!

Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)

2. Search Engine Land

Specialization: SEO + SEM + Local Search Marketing

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.

SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..

Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.

The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.

Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.

Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)

3. Content Marketing Institute

Specialization: Content Marketing + Brand Marketing

Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.

The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.

Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.

Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.

Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)

4. MWWPR

Specialization: PR

What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.

Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.

Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.

Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!

5. Marketing Land

Specialization: Digital marketing + Martech

Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.

Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.

Hottest news: Marketing Land’s newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client’s advantage.

This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.

Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)

6. Adweek

Specialization: Brand Marketing

What is the must-read publication for all executives at the largest advertising agencies? I wouldn’t think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.

Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.

Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can’t be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.

Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.

Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)

7. Marketo

Specialization: Content Marketing Strategy and Marketing Automation

Marketo blog specializes in providing scalable marketing automation solutions. Although this is

targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.

Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk’s reliable webinar solution with Marketo

Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.

Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.

Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.

Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)

8. Unbounce

Specialization: Landing Page Management and Conversion Optimization

The Unbounce blog features tons of great scientific tips on building amazing web pages that are optimized to collect and convert leads.

Subscription to this newsletter gives you a very good analysis of different landing pages, it provides multiple examples of different landing pages and actionable information on what is good and what is worth testing/changing.

Data Driven Analysis: Unbounce presents content that is supported by scientific evidences and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All of their posts provide a short critique after each example that can give you some A/B Testing ideas for your landing page.

Best Practices for design testing: For A/B testing, it’s often effective to start with starkly contrasting designs. Once one design wins out over the other, you can start to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on best practices for designing tests.

Most Shared Article in 2015: 32 Ways to Squeeze Leads Out of Your Next Marketing Campaign (7K Shares)

9. Inbound.org

Specialization: Ultimate guide to growth hacking.

Absolutely. This community is full of awesome, friendly, knowledgeable people who legitimately want to help you. Their newsletter provides some of the best business/marketing advice can be learned from other founders.

Awesome community: Regardless of your current role/position you should always join a marketing growth hacking community. Any place where marketers, growth hackers, and founders congregate to discuss is where you need to be and there is no better place than inbound. This newsletter gives you a quick snapshot of the most popular discussions.

Traffic generation: The focus of this newsletter is a bit narrow, it specializes in growth hacking techniques particularly on how to get highly qualified prospects to your site.

Inbound is an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization etc. Don’t think twice before subscribing to their newsletter.

Most Shared Article in 2015: Today, Facebook announced they’ll be adding a new feature to Messenger that allows you to send money (9K Shares)

10. Marketing Profs

Specialization: Marketing Education & Research

MarketingProfs is an online resource and community for marketing professionals. It provides its members with information via newsletters, blog posts, training and seminars. It is a multi-million dollar company today that serves a community of more than 492,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations. Their newsletter is reflective of all this knowledge and serves as a guide to practical marketing insights, lessons, perspectives, and know-hows.

Knowledge upgradation: It is essential for any marketer to keep abreast of the latest developments and updates in marketing and there is no better newsletter for this than Marketing profs. Marketing Profs is one of the best places for guest posting and naturally attracts good articles.

Wide Range of Topics: With 23 categories of content to choose from, you could spend hours a day reading MarketingProfs. And that doesn’t take into account the podcast, in-depth marketing guides and video tutorials.

This newsletter offers real-world education for modern marketers through training, best practices and research. A must subscription for all marketers.

Most Shared Article in 2015: 2015 Will Be the Year of Video Marketing (3.1K Shares)

11. Convince and Convert

Specialization: Content Marketing and Social Media

A Practical and actionable marketing blog. To the point, crisp and insightful. No wonder Convince and Convert is presently ranked as the #1 content marketing blog in the world, the #3 social media blog in the world, and the #18 overall marketing resource in the world. This is one of the best newsletters for B2B content marketing information.

Killer guest bloggers: The list starts with Jay Baer, founder of Convince and Convert and one of the most innovative thought leaders in this space, known for his consistent & quality content.

Case studies: Their newsletter and blog posts focus on case studies which will help you get better at social media and content marketing through audits, creation of strategic plans, setting up and configuring metrics and tracking.

Convince and Convert is an award-winning blog and comes out with a daily email newsletter called “Definitive”, and the weekly “Social Pros” podcast for social and content professionals. ‘Definitive’ is one of the most sort after newsletters in digital marketing space.

Convince and Convert also provides consultancy services and works with some of the biggest brands in the world. Their newsletter and blog is, therefore, reflective of their experience working for dozens of brands and agencies to bring best solutions to their social media, content marketing and digital marketing challenges.

All of this makes Convince and Convert, one of the best practical and actionable marketing newsletter. Do subscribe.

Most Shared Article in 2015: Why You Should Be Building Trust, Not Traffic (2.6K Shares)

12. Quick Sprout

Specialization: SEO + Link Building + Affiliate Marketing

The Quick Sprout newsletter, comes from one of the most popular thought leaders in Digital marketing Space, Neil Patel and is a must-subscribe for all business owners. If there is one reason for subscribing to Quick Sprout newsletter — that is to never miss a new post. Such is the importance of these posts. Every post is insightful and has practical applications.

Data driven Insights: The content of Quicksprout tends to revolve around entrepreneurial lessons related to online businesses. What makes this blog so special is that it is open about showing real data to validate the information they provide. Seeing real website traffic numbers, conversion rates and growth data is what makes this content so special.

Although Quicksprout specializes in SEO, it has a variety of articles on online marketing and some awesome social media marketing articles.

Awesome infographics: But what differentiates QuickSprout’s content from the rest of the content on the web is it’s use of infographics to explain data driven insights. Such insights help in explaining stuff real quick, this is probably what brings the newsletter it’s 35K subscribers!

Expertise: Neil Patel is an expert marketer and he puts out some killer blog posts that help his audience really get an in-depth grasp on topics like SEO and content marketing, usually a piece that is neglected by lots of ecommerce companies.

Subscribe to this newsletter before you miss out on another article!

Most Shared Article in 2015: The Ultimate Guide to Hashtags (4.6K Shares)

13. Mashable

Specialization: Social Media + Tech + Business

If you are a marketing professional who wants to stay ahead of the curve, then you can’t miss out on the Mashable newsletter. Here’s why.

There are 3 key features which make Mashable newsletter indispensable and the reason this newsletter tops our list.

Wide range of categories: Mashable has mainstream audience spread across techies, marketers, business professionals, and casual social enthusiasts. So they make sure that every blog post has a broad appeal. Mashable newsletter keeps you updated on a wide range of related categories and gives you a good macro picture.

Fresh Content: Mashable always prefers to be in the first group for any piece of news. They consider second hand news to be completely unworthy of publication. Of all the things, they do not compromise on freshness of content!

Viral content: The Patented algorithms of Mashable ensure that you don’t miss out on any content that is going viral. This newsletter keeps you updated on the biggest stories before they become big.

For content marketers staying ahead of the curve means survival. Don’t miss out on this newsletter.

Most Shared Article in 2015: Facebook reaching out to users who might be suicidal (17.8K Shares)

14. Entrepreneur

Specialization: Entrepreneurship + Business

Alert: If you don’t subscribe to this newsletter, you will miss out on some really good quality content!

Entrepreneur magazine is known for its awesome content and amazing contributors. Their ability to attract highly skilled writers, thought leaders, and innovators is one of the reasons why they rank on this list.

Good Quality Content: Entrepreneur mag has a very targeted niche audience. This gives them an advantage to be highly selective about their writers and contributors. They know their audience really well and publish tailored quality content.

Targeted Content: Articles covered in this newsletter pertain more to the aspiring entrepreneurs and early stage ventures, focusing more on topics related to technology and growth strategies. This is especially useful for marketers interested in growth hacking and viral marketing.

Good Categorization: This newsletter clearly categorizes its content into specific topics and lets you choose from these topics. You could subscribe to all the topics or go for particular ones.

From Money & Finance to Growth & leadership, this newsletter covers everything related to entrepreneurship and is a must for aspiring entrepreneurs.

Most Shared Article in 2015: 10 Success Habits That Will Dramatically Improve Your Business (40.4K Shares)

15. Buffer

Specialization: Social Media + Content Marketing

Although the newsletter from Buffer blog specializes in providing good quality content on social media, it also focuses on productivity, life hacks, writing, user experience, customer happiness and business. This makes it indispensable for content and social media marketers.

Social Media: The content of this newsletter as well as its blog is intended towards promoting buffer application,a social media management tool. Naturally the newsletter is social media centric and is a great repository for articles on sharing, creating, analyzing and converting with social media.

User Education: One of the primary reasons for the popularity of this newsletter is that it believes in providing content that educates + motivates readers to take action and still has that viral appeal. No wonder they have succeeded in growing to a 41,231 newsletter subscription base.

This newsletter comes in the form of both a blog and daily newsletter and will give you the ins and outs of scoring big on social media. Their posts will help you maximize your return from social media platforms by educating you on how to measure your performance. While they may not post as often as other blogs, their posts are thorough, detailed and data-driven. Buffer newsletter is full of all the best social media tips, tools, experiments, and advice.

Most Shared Article in 2015: The Psychology of Facebook: Why We Like, Share, Comment (9.9K Shares)

16. HubSpot

Specialization: Inbound Marketing + Sales

This newsletter provides you with the latest Marketing Tips, Trends, and Best Practices in digital marketing space. Known for their actionable content, they cover a wide range of topics that include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more. Above all, you can’t mention content marketing without mentioning HubSpot. These guys literally wrote the book on it.

HubSpot software is a sophisticated Marketing platform which helps you in managing Inbound Marketing and Sales. HubSpot maintains specialized blogs for Marketing, Sales, Agencies and Web design.

HubSpot Academy is a blog intended for user education and provides resourceful guides on everything related to Inbound marketing and sales. It provides detailed user guides on topics from Keywords to Call-to-actions.

When you are stuck for ideas, need answers to specific marketing questions, want content to use as reference and to understand new concepts and ideas, spend time on their newsletter! This newsletter provides awesome content on everything related to Inbound.

Most Shared Article in 2015: Do You Really Need That Exclamation Point? [Flowchart] (10.7K Shares)

17. Moz

Specialization: SEO + Inbound Marketing

When we are talking about Moz, there are two things we need to know before getting into the details of their newsletter. One ‘The TAGFEE Code’, two ‘Rand Fishkin’.

The TAGFEE Code: It essentially drives everything Moz does, everything they create and cultivate – their software, content, corporate culture, and relationships. They’re all a direct reflection of their mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. Same goes with their blog and newsletter.

Rand Fishkin, The Wizard of Moz: He’s founder and former CEO of Moz and co-founder of Inbound.org. An active blogger, Rand regularly writes on SEO, content, search, & social on the web, from his multiple blogs. Known for his ‘Whiteboard Friday’ lectures, Rand is today the most sort after thought leader in Digital Marketing space.

Moz Top Ten: Almost everything Moz does with marketing seems to be spot-on and their email newsletter is no exception. Instead of pushing their agenda with tons of their own posts, the Moz Top Ten pulls a bunch of great posts from around the web and shares them with its audience.Their posts cover covers the best stories on inbound marketing, SEO, and social and this is one weekly newsletter people look forward to reading.

Get this Newsletter now! I mean now!

Most Shared Article in 2015: The Web Developer’s SEO Cheat Sheet 3.0 (10.6K Shares)

18. Social Media Examiner

Specialization: Social Media in/and business

Social Media Examiner, the world’s largest online social media magazine, designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.

Amazing case studies: Subscribing to their newsletter gives you an update on the amazing research and case studies on social media presented by SME in their blog. This blog is go-to resource for most things Social Media. They cover a wide variety of information and have some have an array of extensive articles and case studies on Facebook Marketing!

Social Media Experts: Social Media Examiner blog is one of the most important blogs dealing with social media, new updates and features, and the usage of social media in business. Want to hear what’s new on Facebook, Twitter, LinkedIn, Google +, etc? Subscribe their newsletter and you will never miss anything related to social media.

They work with top social media experts to bring you all the news you need to optimize content marketing with social media. Their articles in the newsletter will help you integrate social media into your content marketing strategy.

Most Shared Article in 2015: New Facebook Terms: What Marketers Need to Know (12.1K Shares)

19. KISSmetrics

Specialization: Web Analytics with a focus on ecommerce and SaaS

Everything apart, these stats alone make a strong case for you to subscribe to this newsletter.

– 350k visitors a month

– 82% of web traffic is from the blog

– 70% of leads from blog (15 sales reps)

– $100k-$150k a year spent on blog (infographics, content, content promotion)

– Estimated ROI of $900,000

Data Driven Insights: This newsletter provides you with the most authoritative and scientific methods to optimize your marketing based on metrics and covers this topic in depth. Although this newsletter specializes in Analytics, it is an excellent source for data driven insights on other topics such as Branding, copywriting, E-Commerce, Marketing, Social media, Design, Twitter, Facebook etc.

Customer Insights: As the tagline suggests ‘Google analytics tells you what and Kissmetrics tells you who’, this newsletter provides insightful infographics, Data visualizations and cheat sheets on customer behavior and psychology.

Numbers and data don’t lie — they tell you what is working, what isn’t and how the business responds to testing and changes. Your ability to decipher analytical data and use that information to make changes in your business decides your success or failure. This is exactly what you get out of this newsletter. We highly recommend this newsletter for everyone into digital marketing, especially for budding SaaS and E-Commerce companies.

How to Build Income With Your Website – Even in Tough Times

I recently took a trip to Fry’s Electronics which is like Disneyland for computer and techno geeks. My eyes always glaze over upon arrival at the nearly 30,000 square foot store that’s packed from top to bottom with technology and tools I LOVE to have for my business and my websites. In past times I would wander through the aisles collecting goodies that I would take home and “try-out.” Sometimes they were expensive, sometimes affordable, but more often than not they were things that I wanted to have but not necessarily things I needed to have.

Although instinctively I know the difference between want and need, but never had it been clearer to me than when the economy began to shift and people began to get nervous about keeping jobs, finding income (forget about building a savings account!) and spending money. I found myself faced with some tough decisions about where to focus my attention dollar-wise. What I once spent money on, I now had to figure out how to find alternatives for little cost or *free*.

Last week I received an email from a client that had me downright frustrated. My client is a wonderfully intelligent and hard working gal who has been diligently building her business. With the economic setbacks in the US she is struggling as her client base is shriveling up. As I read her email I was near tears. All of her hard work and dedication would be lost if she were to virtually close her doors due to the economy and the drop-offs in sales. Times are so tough that she cannot even afford to continue with her current paid marketing efforts.

Does this sound like you? Many of you are also entrepreneurs who might be facing similar worries about your business. You might also be considering cutting back on things like advertising or little freebies for your customers in order to make ends meet. Worse yet, you might be closing up shop altogether.

During this tough time I’ve begun to go back to basics with my client’s websites. Specifically, I’ve gone back to recommending that sites be optimized organically for the search engines. What is Organic Search Engine Optimization you might ask? SEO is an “on-site” marketing technique that was extremely popular before anyone had even heard of social media.

Back in the “early days” of the Internet (before blogs, podcasting and social media) webby gurus focused a majority of their marketing effort time on search engine optimization. We worked on building a list of keywords for your site which relayed information to the Search Engines on all the special products and services you provide. The search engines then use these keywords to determine how to feature a site in the results list when a user performed a search. Your overall placement was determined using an algorithm that takes into account the keyword search the user completes and your keywords and content. Specifically, you could influence where in the list your site showed up based on where you placed your keywords (meta-tags) and also where you used them in your content. The best part is that unlike Pay-Per-Click you don’t pay to have your site featured in their results list.

With the invention of social media however I’ve seen a sharp drop off in SEO – a lot of marketing efforts have been shifted towards “off-site” marketing techniques (blogging, podcasting, social media) to build incoming traffic to websites.

Ideally, you would combine both methods to have a complete marketing system in place. If you’re not already doing so, I want to encourage you to consider Organic Search Engine Optimization as an option for getting your website seen in these tough times.

Just in case you need a bit of encouragement, here’s some reasons organic search engine optimization is well worth the effort:

You don’t pay a per-click “fee” to the search engines for visitors to your site which means it can potentially have a higher ROI than pay-per-click search listings.
When done properly it has an advantage over Pay-Per-Click since PPC allows anyone to increase their bid for a search term you use thereby passing you in the results listing.
Software makes it easier than ever to track your results and to influence your search engine position.

Ray Higdon Review, “Pro Blog Academy”

Ray Higdon: “Pro Blog Academy” You First Choice For A Network Marketing Mentor

For those of you who are involved in Internet marketing or are thinking about becoming an Internet entrepreneur, you have probably read or heard the name Ray Higdon. He has rapidly built a reputation for network marketing and teaching others how to make money on the Internet. There is a lot he has to offer to both the novice and experiences entrepreneur to enhance your chances of success, and his background sheds light on why this is so.

Ray Higdon has not been an overnight success. Before entering the field of network marketing he was immersed in the world of real estate investment. In the last decade he made a small fortune with real estate, but like many others, saw opportunities dwindle when the market collapsed in late 2007. Ray found himself with high property taxes relative to the value of his real estate assets. These taxes hit his bank account hard, and when the dust settled, he was left with only $300.

Although the market collapsed, Ray still had the talent to make money and quickly turned to the Internet as his next opportunity. It was multi-level marketing that first caught his eye. He had previously looked into it, but because of his income generation in real estate, never pursued this area of business. Higdon thought that MLM might be another path to wealth

After doing some research he believed it was the Numis Network that showed the greatest potential. Just as he did in real estate, Higdon immersed himself in the business and learned everything he could about network marketing. It didn’t take long and he became one of the top money earners for the company.

After his success in MLM, he began to analyze what he had done to achieve this success. Higdon realized that it was only a matter of having the right knowledge and attitude, and anyone could achieve success making money on the Internet.

One of the methods for his success is what is called attraction marketing. This has been an important technique in attracting new sales leads and bringing more traffic to his business websites. It has also enabled him to attract successful MLM business people to increase his sales and income. Higdon is not only successful with his main MLM business but is also a top earner for one of the largest attraction marketing systems on the Internet; My Lead System Pro.

Ray Higdon offers instruction on how you can be successful by using the same techniques he has used to get rich. The key to success on the Internet is to have a good teacher, someone to instruct you on exactly what path to take. Ray Higdon is the perfect choice for this role as he is already successful, and he can teach you what really works in the real world.

5 Terrific Traffic Ideas That Don’t Include SEO, JV’s and PPC

Traffic. It’s the all-important piece of the marketing puzzle that faces all web owners. Your product may cure cancer but unless there are people reading your information it won’t matter. And not just any traffic. You want laser targeted, highly motivated customers ready to whip out their wallets and input their credit cards. You are searching for El Dorado. You know it’s there. You’ve read that others have found it. There is a path and it starts here.

SEO, JV’s and PPC traffic will all deliver targeted customers. These techniques require specific knowledge too lengthy to discuss in one sitting. Below are five diverse methods that you start to use to drive targeted customers to your site with the knowledge you gain here.

1. Join the world and start blogging! Blogging is an online weblog or diary that can be easily updated. Your readers can even leave comments or answer polls. Blogger.com, a large server based blog, is owned by Google. Although there are great advantages to posting to a Blogger site you always want to have a blog hosted on your own site. Blogger will take down sites and sometimes for no apparent reason. You can lose all your data and traffic in seconds. Use Blogger to point to your primary site. This gives your site one more back link, another source for traffic and a reason for Google to spider and index your primary site following the links from Blogger. You can post the same content on both blogs and redirect people to pick up an RSS feed from your primary blog.

2. There are people talking about your niche on any number of forums and groups. Join several and provide accurate content rich answers to their questions. Be seen as a helper, someone who is truly interested in the topic and the people. Do not spam. Do not advertise but place your site in your signature line. You’ll be pleasantly surprised at the number of good customers you’ll receive. If people are motivated enough to join a forum or group to discuss their issue then they most likely are motivated to find good information.

3. Article marketing has been a topic of conversation for several years now. People seem to attempt this particular avenue and get discouraged easily. Although this type of marketing will economically generate targeted customers it is a time consuming job. The best technique to use is to post at least three to four articles per week to two or three of the top article directories. It’s not necessary to post to 300 directories, just the ones with high page ranks like EzineArticles.com. These article postings do three things. You have back links from a site with a high page rank; you have access to publishers and your content will be found on organic searches based on the keywords and phrases you enter when you post to the directory.

4. Viral marketing has a mystique about it. The first site that accidentally took real advantage of this method was Interview With God. The owner of the site published a public domain poem on the net just a couple of months before 9/11. His site was ‘discovered’ by many people who took solace from the poetry and began sending the site to all of their friends. The rest was history. The essence of viral marketing is sharing information with people you know. There are several avenues open to you and even more if you use your imagination. You can take advantage of social networking sites and social bookmarking sites where you can share your information with all of your new ‘friends’. Tell a friend scripts on your site can encourage your current visitors to tell their friends. You’ll find that people will tell their friends if your site is funny, touching or if you offer incentive. Another technique is to offer free information through ebooks with links back to your site.

5. Do you have expert knowledge on a particular subject that relates to your website and business? You not only can share that knowledge in groups and forums but also by using answer sites through Yahoo Answers or eHow.com. In these arenas people post questions and others post answers. People who read the answers rate them. Your site gets traffic when people perceive that you are giving high quality answers.

Learning The Basics Of SEO

Earning a huge amount of money online is possible. Some people may be skeptical about this but I tell you, making a living online is possible. The best part of doing your business online is that you don’t even have to step foot outside your house just so you can make lots of money. If you want to start your journey on putting up a business online or expanding the horizons of your current business by using the internet, you need to learn the basics of SEO or Austin Search Engine Optimization.

The first thing you need to know about SEO is that Google search and AdSense are two different things or they are two independent networks. This means that if you decide to place in AdSense ads on your website or blog site, you will not increase the chances of your page to move up search engine rankings. In no way do AdSense ads influence the ranking of a certain website on Google and other search engines. Rankings in Google are defined systematically using different algorithms.

SEO Requires Continuous Effort

SEO that is done for a specific search engine or network requires a long term strategy. This is so since competition for rankings on search engines especially on Google is really tough as to the reason that you need to fend off different other websites that are on the same field of business as you. For instance, if you have chosen to start a business that deals with patio furniture, you need to put up a fight against numerous other websites that would like to get ranked in the same field as well. In other words, SEO is something that cannot be achieved overnight. This is something that needs to be done constantly and rigorously. Because of this, you need to avoid black hat strategies or techniques that are against the rules of Google. These techniques may get your website up the rankings quickly but they will put you and your business on a huge amount of risk as well.

Get Your Backlinks

Since you already now have a good idea as to how SEO works, we can now move on to the most important thing that you need to consider if you want to make it online. What I’m talking about here are backlinks. These are basically references from other websites that are directed towards the different pages on your site. Getting ranked online is similar to being popular. The internet is a popularity game, which means that the more backlinks that you have from other sites, the higher your ranks will be on Google and other search engines. When you build links for your website, you need to make sure that they will be coming from sites that contain similar content to what you have on your pages. In other words, your backlinks should come from websites that are in the same niche or field as you. Backlinks from websites that have really good page rank will be the most powerful ones as these sites have authority in Google.

Good SEO Courses: Why, How, Where, When and Which?

Why participate in an SEO training course?

There are many reasons to consider doing optimisation courses.

We all know that the internet is a wonderful place to find or provide information. The internet revolution has changed our lives as much as the arrival of the Bronze Age or the Atomic Age.

Search engine optimisation (SEO) is the application of techniques designed to bring webpages to the top of search engine results pages for targeted keywords to increase visitor numbers. Search engine optimisers specialise in promoting websites for clients. Some optimisers find it academically challenging although the primary interest of most is to provide excellent professional service for financial reward.

There are more opinions on how to move webpages to the top than optimisers. Every statement that most optimisers would accept will be challenged by someone who claims to be the world’s greatest expert. For example, most would say that you are unlikely to achieve top positioning if your targeted keywords are not in the Page Title tag – that it is the top on-page factor. The occasional experienced optimiser will disagree. Evidence based research providing compelling data to confirm that an opinion has merit is difficult to find. There is not even one peer reviewed internationally recognised journal or website edited by experts with appropriate academic qualifications.

Google is the most popular search engine and everyone with a website wants to be at the top for their search terms. Search engines are e-commerce companies that accumulate wealth in proportion to their popularity. It is in their individual interests to enhance their programs that position webpages in the order that best answers a search request.

There are at least 200 factors in the Google positioning program (algorithm). Just to make it interesting, Google changes their positioning algorithm at least once a day and brings in major changes at less frequent intervals. The Panda update introduced in 2011, involves machine leaning – it is as if the Google algorithm is training itself to provide better search results. The bottom line is that Google holds the key to enormous potential wealth but the combination to unlock it is as closely guarded as Fort Knox.

The majority of optimisers would accept that understanding how Google works is challenging. Those in the SEO industry will have their own way of optimising webpages and websites. Fundamentally, we have on-page optimisation (page content and coding) and off-page optimisation – the acquisition of links. Links are known to be more important than on-page content in the Google algorithm.

Writing articles or comments on quality websites that provide benefit to readers is desirable and entirely acceptable. Natural link acquisition is beneficial and appropriate particularly when it is undertakine with moderation. There is increasing interest in link bait to bring in those precious links. A provocative statement on a forum can be particularly effective.

There was a period when reciprocal linking and automated linking with programs that disseminate poor quality articles and blog comments seemed to be a way forward even if those who indulged in such malpractice might have difficulty explaining it to their competition. Such optimisation is frowned upon by all respectable optimisers and the search engines are less than impressed: They may impose a penalty such as removing websites from their index.

Some hold the view that a link is a link which is undeniable. Others believe that a link is only of potential value when it is indexed by Google, it carries link juice from a webpage that has PageRank and / or has keywords in the anchor (linking) text. Money is money – undeniable; Monopoly money is not recognised by the high street bank.

It is easy to formulate a reproducible way to optimise websites and follow the protocol. More difficult is to realise that an ongoing improvement to the protocol is required. Some would suggest that it is all simple and that others complicate the issue. Others take the view that SEO is not that easy. One difficult part is to know how much to explain to potential clients. Make it sound complicated and you may lose the customer. Make it sound easier than it is and the client may find that your promises become unfulfilled.

There is information overload on optimisation. Books, websites, internet articles, and videos abound.

SEO courses provide opportunity to be updated. If it is held by somebody with SEO experience and an academic background or in an academic institute it is likely to be thought provoking.

A good training course will help you to maximise your website’s potential so that it will receive more targeted visitors. There are many online and off-line optimisation courses held at venues varying from schools to universities. Some are free but others attract a fee. The advantage of on-line SEO courses is that anyone can attend – there are no geographical restrictions. Courses held at venues have the advantage of interaction between tutors and the attendees.

How can I determine if those offering a course have the required genuine expertise?

Testimonials are a good place to start provided they are on the attendee’s website; anyone can write a testimonial about themselves and put it on their own website. A major part of SEO is acquiring natural links.

Google says tells us that “Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis.” The PageRank of a website is determined by the total value of the links to the HomePage of the website. In the author’s opinion, HomePage PageRank is the top factor in the Google algorithm. If the HomePage PageRank of an optimiser is at least 3, it demonstrates ability to acquire links that are accredited by Google.

Those with expertise in optimisation will have a passion for it. They will have published many articles and blog comments, some of them offering original research. They will offer training to others so that others can learn from their expertise. Beware of courses or optimisers that suggest they can show you how to get to the top on Google for any keyword you choose. There are some experts who have been providing SEO training courses for many years. Bruce Clay offers acclaimed Courses internationally with venues as varied as California, Australia and India. His Courses are not cheap.

The success of a course or lecture depends not only on the speaker but the attendee. Feedback from specialist doctors to my lectures typically indicated that 60% thought I had pitched it correctly; 20% found that the information provided could have been found in books or on the internet and that the level was less than they hoped for and 20% thought I gave too much detail.

Any optimiser who claims to know how to get your website to the top for any keyword you wish is misleading you.

Where can I find a good search engine optimisation course?

By its very nature, those who provide a good training will advertise it online. As you surf the net, you will spot endless courses.

There is much to be said for courses run by recognised academies, colleges or universities. For example, in Manchester there is one with some of the local leading lights, with 10 acclaimed experts, from the region’s new media industry who have joined forces with academics in the North West of England to produce a groundbreaking new search engine optimisation (SEO) course designed to improve search and social media marketing skills.

When?

This depends when you feel that you need to move up a gear and also the level you have reached. Of course not everyone feels the need for training.

There are courses at basic level, intermediate level and advanced level.

Which Courses?

The social media websites such as Facebook and Twitter have an effect on SEO but there is debate on their exact role. It probably varies according to different niches. There are SEO courses focused on social media. There are special interest courses – for example there is a training course available for web designers.

David Viniker MD FRCOG has 30 years experience with computer applications for medical education and he has applied the principles of evidence based practice to SEO: He is a doctor trained to practice evidence based medicine. David has published compelling and easily verifiable evidence that HomePage PageRank is the top factor in the Google positioning algorithm and that Google provides a boosting adjustment to HomePages that are competing for a keyword. He has developed a new, essential keyword tool – http://www.KeywordSEOPro.com which calculates keyword difficulty based on HomePage PageRank. Visit his website for further details.
His website http://www.firstwebsitedesign.com provides valuable information for beginners and intermediates in website design and search engine optimization.

Article Source: http://EzineArticles.com/expert/David_Viniker/102934
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Keyword Academy Review – Masters in Niche Websites and Search Engine Marketing

I used to think I was a pretty good at researching effective keywords and phrases. Turns out I was wrong. I knew a bit but I didn’t know the one key factor that could make it all work and work well. That is, until I stumbled upon the Keyword Academy.

According to Court and Mark you get access to their 10+ years of Internet Marketing experience with the Keyword Academy. As always I was a bit dubious about spending yet more money on learning another trick to making money online. I studied their blog for a couple of days before finally committing my poultry $1.00 trial fee to their coffers.

In my honest opinion what they give your for that $1.00 is above and beyond the call of duty. These guys really deliver. Sure, there’s a lot of information that you’ve probably read before but it’s the implementation of that information that really makes the difference. Most people who have been even slightly involved in Internet Marketing have heard probably heard the terms keyword research, SEO and niche marketing . What Court and Mark teach is the timeline that all these processes are supposed to take place on and that is really the key to making or breaking a website.

I guess that’s where the 10 years of experience comes in. They’re in a position to know, after all their experimenting, what exact procedure works best to get you the most long term benefit out of your work.

The information is presented in video format but I had problems with that and blame my wireless network speed. Thankfully they have transcribed the video into text which is preferable in my opinion. I can read in 20 minutes what is presented in one of the videos in about 40 minutes so I found this format preferable. There’s no fluff, it gets right into the meat of the subject in no time flat. At the end of the lesson you’re given homework to go and complete, preferably before you go to the next lesson.

Usually when you subscribe to something so cheap you’re expected to go off and buy some other program or strategy before you can use the “free” information and you’re conveniently given a hyperlink to go off and make a purchase. Not so with these guys, you can take the information and go with it straight away. Brilliant and refreshing.

There is also no promise of quick and easy riches. What these guys teach is a solid work ethic of providing quality information to Internet surfers and being rewarded for that by relevant monetization of a website. The first lesson alone will give you a few hours worth of homework and that’s the easy bit so be prepared.

Leigh provides information on building and selling niche websites [http://easystayathomejobs.com/2009/08/keyword-academy-masters-in-niche-marketing/] through his website at Easy Stay At Home Jobs [http://easystayathomejobs.com]

Article Source: http://EzineArticles.com/expert/Leigh_R_Connelly/356835

A Review of the Keyword Academy

It seems to be a growing trend in the internet marketing world these days where someone has blog in the SEO or make money online niche, they start to get a lot of followers and then they try to convert those people into customers through their new internet marketing program. The programs may differ in terms of being we content, or CDs or videos to watch, or tools to help you do something to aid your business, but at the end of the day, they are trying to sell themselves as someone that can help you.

Most people in internet marketing have tried several programs and spent hundreds of dollars as they go from guru to guru trying to find the right knowledge they think that will take their website from earning just a few cents here or there to hundreds of dollars overnight.

For all of those people who have been searching for the answer to their internet marketing problems, there is a solution out there in the form of TKA, also known as The Keyword Academy. The program is run by Courtney Tuttle and Mark Butler and they do an excellent job of teaching a simplistic way to find keywords, get traffic and to make money.

The guys truly care about the company, you can hear it when they speak in the content webinars and when they write in the forums. While some other programs want to charge you for every bell and whistle, they are constantly looking for tools to provide to the community to help their internet marketing careers grow. And best of all, they add these tools to the program at no charge to you. The only price you ever have to pay is a $33 monthly subscription fee which is a bargain when you consider all of the members they have in the program as well as the information they share and the tools they provide.

Many of the tools they provide could be sold as stand alone applications and they could realistically charge $33 for each of them. Instead you are getting all of that under one roof for just $33 a month. If you have been burned in the past by other programs, fear not because they offer a $1 trial session for the first month. Many people spend the $1 figuring they will take all of the great knowledge from the core videos and then leave the program, but once inside, they see how much TKA offers and they are in it for the long haul.

Outside of the tools and the information in the forums, the nice part of the program is they teach how to get backlinks, which can be one of the hardest parts of being an internet marketers. They lay everything out in an easy to follow timeline so there are no questions what you should be doing at any time in the program. If you are committed to following advice and willing to put the work in, the program can help to change your life and your future.

If you are looking to get additional external links coming into your site, there are many ways to accomplish that. One of the best ways is to use article directory [http://knowledgemass.com/] sites or free article directory [http://www.fountainlink.com/] websites that you can use to help get nice links to your site. You just have to be sure that the links from the directories are DoFollow so you get the credit from the search engines.

Article Source: http://EzineArticles.com/expert/Trevor_Long/726050